The artists I have selected to work with for the 10 year anniversary of video festival 700IS Reindeerland are artists I have worked with during the period on different occasions and I am very pleased that they all agreed to work with me and the festival once more, especially as the benefits for the participants have not been financial but more rewarding as being part of the video festival as a 10 year experiment. In autumn 2015 a publication will be launched, which will give an overview of the annual festival and its related practice.

Grateful for the 10 years of 700IS Reindeerland it is time to say goodbye with a final exhibition and festival in The Nordic House in Reykjavík. With 10 festivals of experimental art, film and video, many international screenings, collaboration with various institutions, amazing artists from every corner of the globe and lots of fun moments, it is time for the energy source(s) of the festival to move on and ´morph´ into something else.

Most visual artists like to experiment with different medium. With experimentation as a key word, 700IS Reindeerland has from the beginning aimed at giving artists a platform to explore, experiment and expand their practice. This has often been possible because of the location of the festival, situated in rural East Iceland, most often using an old Slaughterhouse that has been turned into a culture center, as a venue. The venue gave participating artists, and others involved, freedom to experiment with interesting spaces, that had thus far been limited by financial means and often bad weather, as the festival has been held annually in the winter months. The artistic freedom the participating artists have experienced has been great, especially for those who have come for longer residency periods, Facilities, exhibition venues, accommodation and visiting places have been very rewarding to them and they have in return given the local community and people involved fruitful experiences.

Now, when I look back and reflect on the 10 year period of Reindeerland it is a pleasure for me to think of how many exhibitions we made, catalogues, postcards, posters, installations, films, videos and experimental art works have been shown at the festival. Apart from hosting/operating an annual festival in rural East Iceland the festival has also been ever changing from year to year. I have also expanded it to different locations in the world, such as Hong Kong, USA, Germany, Spain, Sweden Norway etc., the festival has been invited to other festivals as a guest programmer and in that way it has worked as a platform for Icelandic artists. 700IS Reindeerland has also been part of international collaboration, Nordic collaboration and the EU project Alternative Routes from 2008 - 2010.

Over 500 artworks have been shown at 700IS Reindeerland, in East Iceland, in Reykjavík and internationally. To mark the 10 year anniversary and the final festival, I have chosen to work with the still image as a theme, the photograph, video still, mixed media etc. The goodbye show of the last festival closes its circle with a thankful heart to all the people who have collaborated, given their time and allowed us to show their artwork. This is a celebration of the process of an art work, morphing from a moving image to a still image, onwards to an installation and so on, often ongoing for years.

Thanks one more time to all the artists, curators, collaborators, institutions, festivals and sponsors.

All good things must come to an end…

Kristín Scheving, founder and curator of 700IS Reindeerland.



About the festival:
700IS Reindeerland was founded in 2005 by Kristín Scheving and the first festival took place in Eiðar, Fljótsdalshérað, East Iceland.

The focus has been experimental art, with a special interest in video, sound art and experimental films.
Most years the festival has had theme, like dance on film, animation, interactive art, soundart, performance art and video installation etc.

Over these 9 year period the festival has selected work by hundreds of artists over and made important network of co-curators, artists and other festivals that exchange programs like 700IS has done from the beginning.

Screening and exhanges have been made with art festivals in the US, Hong Kong, UK, Germany, Sweden, Norway, Fareo Islands, Orkney Islands, Russia, Denmark, Spain, Portugal, Hungary, Poland, Finland, Greece, Italy etc.

2014 we are starting the year with a great program in 3 venues in Reykjavík, taking part in Winterfestival for the second time and this year we will work with 4 artists in the Nordic house, the National Gallery of Iceland and in the City Hall.

See more here a link to the artist page

A new project - video artist / artists of the month with start 6th of February and will open first Thursday every month till the end of the year in the NATIONAL GALLERY OF ICELAND www.listasafn.is



This year 700IS Reindeerland started the program with screening and symposium in the Nordic house in Reykjavík from 7th - 10th of February. In October the Reindeer is heading back east and will open an exhibition in the Slaughterhouse in Egilsstaðir on the 24th of October. Please see more on program 2013.

The Icelandic selection has traveled to the Orkney Islands and Hong Kong with our Icelandic selection and the director of 700IS, Kristín Scheving also presented a selection of video art by Steina and Woody Vasulka. (Co-curated with Sigrún Harðardóttir) Steina also travel to HK and gave a lecture about her practise.

Other plans for 2013: 700IS Reindeerland has been invited to Sweden, Marseille and Madrid and other ongoing project in the Nordic countries and other events in Iceland.

Kristín Scheving

Founder and director of 700IS Reindeerland.

You can get in touch with us: 700IS@gmx.com

Please note - we are not accepting submission at the moment, we will announce when we are doing so on FB and twitter.

Find us on Facebook: https://www.facebook.com/700isReindeerland

Twitter: https://twitter.com/700IS